It's all too easy to think that more followers no matter who they are, will create more interest and therefore generate more sales, but nothing could be further from the truth. Followers need to be engaged, have an interest in what's on offer and more importantly, they have to want what you're selling them. If they’re interested, then there’s a good chance their friends will be interested too. In short, it's essential to focus on your target audience, the "incidentals" will find their own way to your site – eventually.
Links are essential when it comes to social media marketing. If visitors can't find what they're looking for straight away, they'll be gone at the click of a button. Creating a link in a blog post, tweet or on a Facebook page is as easy as it gets, which means you'd be crazy not to do it. Driving traffic to a site is the whole point of social media marketing, making it a simple and enjoyable experience is an absolute necessity. It’s the first of many steps in developing a brilliant and effective online marketing campaign. If you’re posting on any of the social media platforms, make sure you’re pointing people in your direction for all the right reasons and not just for the sake of it.
Social media buttons
It works the other way too. If somebody purchases something from you, get them to tell other people about it. Customers won't go to the trouble of logging into personal social media accounts and sharing the news with their pals, no matter how impressed they are with their purchase. With this said, they might, but much further down the line. Adding the right social media buttons to a site makes the whole process a whole lot easier for all concerned. The trick is to add the relevant and most effective buttons to a site, making sure they suit both your image and your brand.
With such a wide choice of social media platforms, you’ll need to decide which is right for you. In a nutshell, your decision has to be based around your target audience, the amount of time you have available to nurture the platform and sometimes the amount of money you're prepared to spend on the whole deal.
Once you've made your decision, it's time to focus on just one or two of them. It’s far better to have a regular, professional approach on a couple of platforms than set up five or six which are bound to get neglected from time to time. Consistency is the name of the game when getting a brand noticed.
Get to know your audience
Lastly, take time out to interact with your audience, whether you choose to “like” a comment, retweet a tweet or share feedback with others who may be interested too. It’s vital to maintain a conversation while at the same time presenting the kind of brand image you want to put across. Get it right and you’ll reap the rewards of social media marketing. The trick is to get your brand showcased to a massive audience remembering it won't happen overnight, it takes time and commitment - which in short means you have to work at it and be consistent.
Guest Post by Sam R - The Hilltop Gardener
You can check out Sam's profile here