It's good to know exactly what to expect of the company, but it's crucial they be willing to sit down and listen to how you want your business to be perceived. It's also essential to come to terms with the fact that nothing will happen over night because building up a social media presence takes time. Then of course, the various platforms used need to be maintained which is a time consuming business when carefully managed.
You can do the work in-house, but would the person's time be better spent elsewhere within the company and are they clued up enough to manage your social media in a professional manner? These are questions that need answering before coming to any decisions.
As previously touched upon, it can be a time consuming affair finding the right social media marketing company to work with, but the effort you put in at the outset would be time well spent later on when the results start coming in.
There's a myriad of companies out there that provide this service - some claim to be geniuses at what they do, others are more conservative in their claims and these are the guys you should be taking seriously and talking to. If a company suggests they can perform miracles by getting your business and online presence noticed on a global scale in no time at all - leave well alone because it just won't happen. Unless, of course, you've come up with a business idea that rivals that of Steve Jobs.
There are different levels of social media management and marketing to consider as well. It could be that you only need the basics or maybe your business merits a more in-depth campaign to get things off the ground and moving. Very recently, we reviewed one company that's worth checking out which is Hannon Digital, a London-based business that employs people who really know their stuff with the added bonus of them being huge rugby fans!
Author: Honey M Wood